Ad Insertion

AdBox Neo performs basic cost-effective digital ad insertion and can easily be scaled to meet the next-generation of targeted advertising solutions that are driving the revolution in today’s television advertising. It is based on AirBox Neo, the industry’s most advanced channel-in-a-box technology, delivering the power and scalability to meet the demands of today’s rapidly changing advertising environment, and giving a quick return on investment by providing the solution you want, at your price.

AdBox Neo can be installed locally or remotely at the headend and monitored and controlled via the internet. If required, many hundreds of hours of ad insertion and DPI can be scheduled and an entire standalone solution can be provided, or alternatively it can be integrated into the content owner’s current workflows and systems. In addition to ad insertion and DPI, AdBox Neo can include graphics capabilities ranging from simple logo insertion to full CG and interactive graphics insertion – using TitleBox Neo to enable a complete and very powerful local branding solution including SMS2TV.

AdBox Neo can be integrated into clients’ traffic systems to enable traffic and billing to provide the complete one-box solution that includes automation, video server and switching. It works by receiving a GPI or Cue Tone trigger for the start of commercial break or programme insertion. Other trigger sources can also be handled via GPI or Cue Tone from an external cue decoder. Once the trigger is received the scheduled advert break or programme is switched from the live feed and played to air. After a scheduled period, or on receiving a second trigger, AdBox Neo returns to the live programme feed. AdBox Neo will only insert advert breaks or programmes during predefined or scheduled periods. It can also auto-fill any periods that have no defined adverts or programmes.