An Expanding Reach – A CABSAT 2016 Overview

EXEcutor™ Broadcast Servers introduced at CABSAT 2016 for a complete broadcast architecture.

As technology grows, the world is getting smaller, they say. Boundaries fall not only for people, but for technology and know-how as well. Maybe we’re not far from the moment of “global knowledge”, yet there is some walking to be done down that alley.

A good step in this direction, was this year’s debut of PlayBox Technology Europe (PBT EU) on the most prolific broadcast tradeshow in the Middle East – CABSAT, celebrated in the magnetic city of Dubai. After the significant structural changes within the PlayBox group, happened last year, our main goal was to gather an impression for a market, which till the moment has been relatively distant businesswise. And at the same time discuss our business approach with partners and customers, longing for a breath of fresh air in a region vastly dominated by traditionalism in sales and technology.

PBT EU was always and will be counting on its loyal partners, so who better to trust for building some new bridges? Facing short preparation terms, we thank all our business associates who didn’t spare time, efforts and funds to host our products and solution on their booths, spread the word around and generate the attention we faced. А month later we already see the clear results and this is just the start.

“A really challenging show with a lot of potential!” – Alex Stoyanov, Sales Director of PBT EU comments. “The mixture of experience solution providers and keen regional partners and customers, ready to embrace proven business models and technology is inspiring. An excellent environment to introduce our new EXEcutor™ server line, reinforced with all additional solutions we provide towards a complete broadcast architecture. Looking forward for the next edition and I hope PBT EU participation to be even more attractive” – Mr. Stoyanov concluded.

Mr. Vladimir Stanic, General Manager of PlayBox Technology Europe added “We are so excited that on CABSAT we found so big interest in EXEcutor™ Broadcast Servers which are the future of PlayBox- based turnkey solutions. People there were eager to know more about our technology. Except Combo4K EXEcutor™ with 4K SDI output on 50fps, we have shown how we are doing different kind of integrations with our partners, we did workflow with ZIXI streaming transport service, for reliable and cost effective transport through public internet.”

The conclusion: Our approach to the business, meaning a good service to the clients, a fast deployment of new TV channels, an unmatched around the clock support and the highly reliable EXEcutor™ Broadcast Servers , is opening doors for us to the Middle East market.