Leading MENA language tech firm chooses NEXT-TT for secure cloud-based subtitling

For immediate release – 3 November 2022, DUBAI, United Arab Emirates – Well-established technology developer, Profuz Digital is thrilled to announce that leading language solutions provider Tarjama, has selected the SubtitleNEXT and NEXT-TT platforms to optimise subtitling, translating and localization services, along with further reinforcing security.

Founded in 2008, Dubai-based Tarjama is a pioneering language technology firm that offers a wide variety of linguistic services that includes translation, localization, content creation, transcription, subtitling and strategic advisory.

SubtitleNEXT is a sought-after timed-text platform that offers real-time and offline subtitling and captioning for all media formats. Profuz LAPIS is an integrated web-accessible digital workflow asset management system that powerfully executes total desktop and cloud-management through browser functionality.

NEXT-TT combines SubtitleNEXT’s functionalities with Profuz LAPIS, into one powerful hybrid technology-base. The unique NEXT-TT platform provides an adaptable and multipurpose foundation for delivering enhanced localization services.

Tarjama adopted SubtitleNEXT and NEXT-TT to further boost their automatic voice recognition and machine translation services in order to manage costs.

Founder and CEO of Tarjama Nour Al Hassan says, “Tarjama uses a hybrid model that controls the speed of our innovative proprietary technology. Paired with the accuracy and creativity of expert linguists, it enables subtitlers to deliver quality content to companies at phenomenal speed, and efficiency. The fact that the Profuz LAPIS technology within NEXT-TT allows companies of all shapes and sizes to access projects at any given time, from anywhere, and facilitates collaboration among clients and staff, was a major draw. NEXT-TT can also be customized to produce targeted management and efficient workflows.”

Profuz LAPIS’s capabilities within NEXT-TT brings Tarjama many other advantages. It plays a central secure role, and controls the organisation’s processes seamlessly, from acquisition, classification, storage, search, post-production, to media content distribution. Data-files ranging from audio, videos, images, subtitles/captions, documents, news, projects, and more, are managed through its multi-platform content delivery capabilities that extensively synchronise the entire content production workflow and distribution chain.

Security is also of paramount importance to Tarjama and was a vital factor in their decision-making process. Nour Al Hassan confirms, “After extensively researching many cloud-based subtitling and workflow management platforms, we made the decision to invest in Profuz Digital’s SubtitleNEXT and NEXT-TT platforms as they fulfilled all our requirements, and “ticked all the right boxes”. As a company, we opted to pivot from single-license desktop subtitling applications to more accessible cloud-based subtitling tools. So, not only does this shift bring convenient benefits, but more crucially, security.”

“Particularly when employing freelance linguists,” Nour added, “it is imperative that we ensure security for our clients, many of whom entrust us with sensitive material that might not yet have been aired or hit cinema theatres yet. So therefore, the possibility of security breaches would have disastrous consequences, and it’s a risk we are never willing to take. That’s why we chose SubtitleNEXT and NEXT-TT as trusted technologies that we can safely rely on in this area.”

CEO Nour Al Hassan founded Tarjama to meet the growing demand for excellence in translation services that cater to the unique multicultural environment of the Middle East. By tapping into an undervalued network of exceptional and talented women, she challenged conventional norms and went on to excel in the translation and localization fields. Under her stunning leadership, Tarjama has set new standards in the industry through the company’s commitment to quality, speed, and extraordinary linguistic value.

Nour affirms, “SubtitleNEXT and NEXT-TT have proven to be the solution that caters for all our technical needs and is the most cost-effective of all the other solutions that we had researched. Working in a fast-paced world of subtitling that comes with extremely tight deadlines and air dates, we also find the Profuz Digital and PBT EU teams to be very helpful and responsive. Their fast and effective support is essential to our business continuity, and we are extremely pleased to have the perfect support-system now in place, with Profuz Digital and PBT EU at the helm as our technology partners.”

Ivanka Vassileva, CEO and Managing Partner of Profuz Digital and PBT EU concludes, “Tarjama has an excellent reputation in the MENA region and delivers first-rate subtitling projects for incredible clients that use cutting-edge technology and span across a multitude of verticals, such as VOD, cinematic theatre releases, e-learning, corporate and government videos, in-flight entertainment and so much more. All of these areas demand their own set of specific requirements, challenges, and workflows, and Tarjama’s aim is for all of these projects to now go through SubtitleNEXT and NEXT-TT systems. We are absolutely delighted that Tarjama has chosen SubtitleNEXT and NEXT-TT technology as they continue to serve their customers and expand their offering, and we very much look forward to supporting them for the long-term.”

 

Discover the power behind Profuz LAPIS here www.profuzlapis.com;
Find out more about SubtitleNEXT at www.SubtitleNEXT.com;
Explore the NEXT-TT platform further at https://subtitlenext.com/product-line/platform/

 

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About Profuz Digital
Profuz Digital develops and provides performance-leading solutions for customisable engineering system integration to empower content providers, broadcast, production, and post-production professionals to operate efficiently at the forefront of an ever-evolving digital environment. Profuz Digital’s primary focus is flexibility, futureproof customer-driven product innovation, fast deployment, along with committed teamwork.

Creators of the advanced real-time and offline captioning and subtitling software platform SubtitleNEXT and Profuz Digital’s digital asset workflow management platforms, Profuz LAPIS, designed to efficiently centralise processes and data all under one roof. Proven technology already adopted by the likes of Canal PLUS, Jornal do Centro, Council of Europe, Bulgarian National Radio and many other organisations.

The NEXT-TT system combines SubtitleNEXT’s functionalities with Profuz LAPIS into an all-in-one powerful hybrid technology-base that provides media professionals with a versatile backbone for enhanced localization services. NEXT-TT can be customised to produce targeted management and efficient workflows. It manages subtitles, dubbing and localization services for media content including the coordination of teams of translators, subtitlers, AV professionals, creative freelancers, while providing users with powerful toolsets in a secure workspace environment.

Some of the many organisations, that have already adopted Profuz Digital’s technology include Titles-On, EMG, Digitalmeister GmbH, Leinhäuser Language Services GmbH, Polsat, Kino Polska, University of Rome Tor Vergata, the University of Warsaw, University of Ghent, European School of Translation, Max Live Media Access, Biovisjon, IT Pros Subtitles, Doli Media Studio, Cube Cinema Technologies, Tring TV, Bulgarian National Television, Canal Plus Myanmar, AMC, HD Media, Hellenic American College of Greece, European School of Translation, the Complutense University of Madrid, and many others.

www.profuzdigital.com

About Tarjama
Tarjama is a language technology and services provider helping companies scale rapidly with multilingual content of every format and language. With a mission to help companies realize their potential for global growth, Tarjama is committed to delivering language solutions that meet international standards of quality, speed, and cost-efficiency. To find out more about Tarjama, visit www.tarjama.com

For those not yet familiar, SubtitleNEXT is a highly popular and affordable subtitling system that is used for captioning live events and offline content in real time. SubtitleNEXT streams content in multiple formats attuned for linear broadcasting, including Video On Demand and social media platforms. Delivering to high industry standards, it boasts an array of immediate resourceful tools and features.

Defined as an exceptionally dependable subtitling software platform, it is no surprise as to why SubtitleNEXT is referred to by many professionals today as the “subtitler’s lifesaver.”

Following SubtitleNEXT’s successful virtual presence at APTRAD and Languages & the Media digital events last year, suggestions were made at both events, by prominent subtitling professional to run a series of workshops to help equip subtitlers out there, with new ideas to help enhance skillset efficiency.

The SubtitleNEXT team responded with enthusiasm and held a series of informative hourly Friday digital workshops that were completely free of charge for attendees, these are summarised at the end where a You Tube link is provided for those who could not attend at the time.

We caught up with some of the industry’s brilliant and talented subtitlers who attended the SubtitleNEXT workshops, APTRAD and other subtitling forums, in order to gauge their opinions of the SubtitleNEXT subtitling system currently taking the AVT world by storm.

SubtitleNEXT’s advanced features set it apart in the Cloud

APTRAD raffle winner at SubtitleNEXT’s virtual booth, Portuguese translator Paulo Fernando, who specialises in audiovisual translation, namely subtitle translation and creation, said this is an area he has been fully dedicated to for 18 years. He has collaborated with several companies, ranging from small local companies to large OTT Language Serviced Providers in a plethora of subjects, with his favourite genres being animation, certain documentaries, and fantasy.

He briefly shared his thoughts on SubtitleNEXT, “I had heard of SubtitleNEXT and PBTEU before, but only came in contact with the software at their virtual booth at APTRAD’s first international audiovisual translation conference in Portugal, where my curiosity was further enticed into other audiovisual areas I could branch out into, like voice-over or Respeaking, and now I’m counting on SubtitleNEXT as a partner in these new avenues.”

Paulo added, “SubtitleNEXT is a highly customisable software platform, designed for subtitlers, offering all the features a professional subtitling tool is expected to offer today, with a large array of exporting subtitle formats. It handles multiple media formats and all the editing and timing options.

In all honesty, what I think is interesting about the software are the options and opportunities it provides, with regards to contemplating the future, so to speak.

In today’s day and age, when the cloud capabilities and proprietary software of some large OTT companies and distributors reign, the “basics,” so to say, implies that features of subtitling software are covered. Therefore, I think that the more advanced features will set the software apart in this area, and SubtitleNEXT is already setting a trend!

I’d like to point out the precision of the software too in detecting spot changes, including the use of customisable styles for creative subtitles, without resorting to third party software, and its Dictation mode all impress me. These are all extremely promising features in speech recognition and possibly the next big step forward technologically for the audiovisual translation industry. Respeaking is something that’s just starting to be talked about in some sectors, but it’s already applicable in SubtitleNEXT.”

SubtitleNEXT is the first system subtitlers turn to

SubtitleNEXT Workshop raffle winner Zoya Katsoeva is an experienced audiovisual translator, who specialises in subtitling. She translates subtitles for features, television series, and documentaries for many major streaming services.

After attending the SubtitleNEXT Friday workshops, the team caught up with her to find out how she was getting on. She outlines her experience using SubtitleNEXT, “I merit SubtitleNEXT for all the settings that are available. I also like the extensive range of technical options the SubtitleNEXT platform provides. Whenever I need to work using my own software, not my client’s online platforms, and when the source subtitles are not perfect, and require a lot of retiming and repositioning around shot changes and so forth, SubtitleNEXT comes to my rescue and is the very first software program I reach out for.”

Alba Multimedia introduces SubtitleNEXT to Russia’s AVT community

ALBA Multimedia is a translation firm based in Russia that offers high quality translation and interpreting services to individuals and corporations worldwide. They recently partnered with PBT EU as an exclusive reseller of SubtitleNEXT and NEXT-TT products within the region which marks a major expansion in footprint for the software.

Successful debut of SubtitleNEXT at “Translation Forum Russia” with ALBA Multimedia, as major partner of the event , August 2021, Courtesy ALBA Multimedia

Following the partnership, the SubtitleNEXT team launched an initiative with ALBA Multimedia recently that involved a SubtitleNEXT presentation, quiz, and a raffle. The winner was AV specialist Uliana Gorshineva, who tried out SubtitleNEXT. With SubtitleNEXT entering a brand-new market, it was interesting to receive her feedback on the industry as a whole and her trust in PBT EU’s partner and excellent products they represent.

Uliana noted, “I have been specialising in audiovisual translation for several years, and I like following the news in this sphere so that I know what features the software developers have added to subtitling software. But sometimes it might be a problem to find the software that would meet all the requirements of the project and would have a variety of different functions.

It is also interesting for me to find out what software is used by professional translation agencies and dubbing studios.

I always follow the social media of ALBA (I get notifications of their new posts) as they always publish some interesting and up-to-date information.

The audiovisual translation market is growing rapidly, and I want to keep abreast of its innovations. Alba’s team are real professionals, so I want to keep up with them, and it is twice as pleasant that I can get first-hand information from them.”

New SubtitleNEXT version 5.11 enables direct translation from audio in real time

A major new feature that stands out in SubtitleNEXT V5.11 allows for the direct translation from audio in real time. This significant capability can be used for automatic translation work and to generate subtitles directly from sound.

In addition, the new version of SubtitleNEXT provides users with the ability to self-administrate their own licenses, namely static licenses, used offline on one PC, or in a dynamic capacity that requires sign-in. The licensing models can be switched between licensing modes, as required. Other highlights include streaming of subtitles to Zoom, irrespective of text length.

An inspiring note from CEO Ivanka Vassileva

 

PBT EU’s CEO Ivanka Vassileva comments, “We have had an incredible start to 2022 already, despite the challenges the pandemic situation still presents. We continue to listen to our valued customers, academics, and localisation professionals concerning the industry’s growing needs. Our focus is always on our customers, and we’ve already been hard at work on new developments to meet the challenging demands and tight turnaround times that our customers face. The new user-friendly tools and resourceful features in our latest version 5.11 of SubtitleNEXT provides users with excellent advantages. This coming year holds many opportunities for subtitling pros out there.”

 

Watch the SubtitleNEXT Friday Workshops on You Tube

The SubtitleNEXT Workshop sessions, presented by developer Kamen Ferdinandov covered fundamental areas in subtitling such as creating subtitles from scratch, through to tips on how to improve efficiency across skills such as checking, editing, correcting, fixing, and finalising subtitles for delivery. Further tips were shared on how to translate subtitles more efficiently, how to creatively style and format subtitles using SubtitleNEXT and how subtitlers can use SubtitleNEXT for live subtitling of TV shows, live events, online meetings, and video streaming platforms. The workshops also helped familiarise attendees on how companies and teams can collaborate and successfully perform online subtitling with NEXT-TT and SubtitleNEXT used in tandem. The workshops outlined NEXT-TT’s innovative management features that are specifically designed to help subtitlers are equipped with the latest generation subtitling tools and knowledge skillsets required to enhance the incredible work they do.

Recordings of the SubtitleNEXT Workshops are available on You Tube so you can catch up: https://www.youtube.com/playlist?list=PLFMPWFADMbyUopPfcb_uK-5EUo7LYhpem

Who uses SubtitleNEXT?

SubtitleNEXT already has a proven track record of success. The team at SubtitleNEXT support hearing impaired charities and have a great interest at making people’s lives easier by supporting Bulgaria’s Listen Up organisation which champions the important cause to be heard.

Throughout the entire pandemic, SubtitleNEXT’s team have continued to support customers, owing to its flexibility and remote capabilities. Many of the companies that have already adopted SubtitleNEXT include Polsat, Kino Polska, OiV in Croatia, AMC in Hungary, Hayat, HD Media, OBN, University of Warsaw, University of Rome Tor Vergata, Doli Media Studio and The European School of Translation. Others include Europe’s largest Belgium-based production company Videohouse where SubtitleNEXT was used for well-known TV series such as Big Little Lies, Sirens, Vikings, and others.

 

Keep us updated on how you use SubtitleNEXT

If you use SubtitleNEXT and would like to tell us your story or share a recent project you worked on using SubtitleNEXT, we’d love to hear from you. Contact us at marketing@pbteu.com

 

Keep an eye on the SubtitleNEXT website for updates – don’t miss out as there’s lots in store with exciting new features and tools on the horizon. www.SubtitleNEXT.com

“SubtitleNEXT supports length restrictions and frame gap settings and recognises cut changes, thus contributing to a smooth, fast spotting process…the software’s ability to integrate subtitles into a video provides Leinhäuser with an increasingly attractive delivery format.”
Isabel Schneider, Senior Account Manager & Language AV Specialist, Leinhäuser Language Services

For immediate release – 14 December 2021, Munich, Germany – PBT EU extends its reach in Germany by welcoming new localisation client Leinhäuser Language Services GmbH to the expanding SubtitleNEXT family of users across Europe. As one of Germany’s top industry-leading localisation specialists, the firm has invested in four SubtitleNEXT Explorer Licenses to further boost their professional AV translation capabilities.

Leinhäuser Language Services provides cross-media text and translation services for corporate and finance communications and specialises in the adaptation and implementation of content in analogue, digital and audio-visual media. Over the past ten years, Leinhäuser has been moving systematically into the high-end segment of the translation industry. The company’s pool of high-quality internal and external staff with a network of over 300 linguists worldwide, has enabled them to position themselves as a supplier to large international corporations with experience at the highest levels of management as well as to significantly extend their expertise in the areas of internal and external corporate communication, financial texts, accounting, and management.

Leinhäuser has gained an excellent reputation for professional excellence throughout the translation market and has been commended with partner of choice status for their vast portfolio of clientele. The company offers services that include translation, copywriting, interpreting, terminology management, senior editing, process optimisation and much more, for big global brands and many other blue-chip companies across corporate communications, marketing agencies, SMEs, language service departments and financial institutions.

An increase in international AV projects coming in to Leinhäuser within corporate communications and product marketing, has created a demand, and posed a dual challenge to obtain top quality translation for texts and subtitles with extremely short turnaround times. SubtitleNEXT solutions have helped set the stage for innovative localisation at Leinhäuser, facilitating a complete support system of subtitling for next-level localisation services.

Isabel Schneider, Senior Account Manager and Language AV Specialist at Leinhäuser says, “Using SubtitleNEXT software means that a break in the interface between the linguistic services and the subtitling technology, as well as lost time, is a thing of the past. SubtitleNEXT supports length restrictions and frame gap settings and recognises cut changes, thus contributing to a smooth, fast spotting process. In addition, the software’s ability to integrate subtitles into a video provides Leinhäuser with an increasingly attractive delivery format.”

Isabel further notes, “Along with the software’s wide range of functions, we were also especially impressed with SubtitleNEXT’s intuitive user guidance. This will become even more important in the future as the audiovisual market is growing more dynamic. To balance text and subtitle quality with short turnaround times, our steadily expanding team requires a state-of-the-art tool.”

PBT EU’s SubtitleNEXT Sales Manager and Product Specialist, Maria Markovska adds, “SubtitleNEXT has strengthened its position in Germany to support the rapidly growing market for localisation services. Leinhäuser is a well-respected professional language services organisation, and we are extremely pleased that they have adopted SubtitleNEXT. It’s great to see the SubtitleNEXT system play a vital role in helping the team achieve excellence in both quality and delivery for its host of high-profile clients. The remote capability that SubtitleNEXT offers, through the implementation of its dynamic licensing model in the current pandemic era, has also helped raise the bar for localisation companies to continue to excel to a new high when regulations call for flexible working.”

New features in SubtitleNEXT version 5.10 include integration with newsroom editing systems such as AVID, iNews and Octopus, real-time live subtitling with one or two stages respeaking capability, dictation corrections plus more, which are compatible with You Tube, Zoom, Decklink, Newfor and others.
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About Leinhäuser Language Services GmbH
Learn more about them here www.leinhaeuser.com

About SubtitleNEXT
SubtitleNEXT is a user-friendly, innovative, customisable, intuitive, and affordable timed-text software platform. Already adopted across various multimedia industries, it is designed for personal and professional use. It easily adapts to any settings, resolutions, and formats such as AR, MR, VR, 8K, 4K, 2K, HD, SD, 3D, UHD across online video, TV, film, theatre, concerts, festivals, conferences, and events. It can be applied throughout the entire video production process from concept to distribution. www.SubtitleNEXT.com