PBT EU’s Vibrant Presence and Expertise in IBC’s Hall 1 Delivered Customised Workflow Solutions to Empower Professionals

PBT EU Drives Innovation with advanced EXEcutor and SubtitleNEXT solutions to Help Shape an Industry in Transition at IBC2017

At IBC’s 50th anniversary show last week, manufacturer and provider PlayBox Technology EU (PBT EU) demonstrated to a record number of attendees how their customised solutions empower broadcasters, content providers, telecoms, production, and post-production professionals to turn technology challenges into opportunities for growth.

Content management and delivery ranging from various sources to different platforms can be costly and expensive, and that’s where PBT EU’s turnkey products and systems offers of end-to-end support made people pay attention. PBT EU successfully launched its EXEcutor Media Integrator, Sync Master and SubtitleNEXT Central application suite which proved to be a huge hit at the show. SubtitleNEXT Central forms the core of an end-to-end subtitle workflow offering multichannel, multilingual captioning and subtitling modules that support universal subtitle format transcoding and real time live content.

PBT EU’s dynamic team working on customer solutions on their bustling IBC booth

The focused team at PBT EU have their collective pulse on the rapid changes in viewing habits and are aware that captioning plays a vital role in enriching programme data. For some time now, they’ve been proactively creating automated platforms that make versioning captions for online presentation much more convenient and to help minimise captioning production costs. This motivated them to further extended their captioning platform to introduce SubtitleNEXT Central at IBC, part of their already advanced captioning subtitling product family of toolsets with over 20-years of experience behind them, that support all timed text-related scenarios from creation through to distribution. In line with the European Commission celebrating the European Day of Languages this week, PBTEU’s SubtitleNEXT line of products play a significant role.

Vladimir Stanic, GM of PBT EU

General Manager at PBT EU, Vladimir Stanic says, “It was great to exhibit at IBC again this year and be able to discuss the various complex workflow challenges with professionals that are currently facing an industry in transition. At PBT EU we enable live and pre-recorded content to be accessible and our services deliver high-quality, purpose-made, and innovative platforms, with our experts at hand to advise. Our portfolio which includes captioning and subtitling made a huge impact at IBC this year with many customers and press alike showing a great deal of interest in the SubtitleNEXT range of modules.  Captioning and subtitling were major buzzwords and we have recognised how important it is to broadcasters. We will ensure that regulatory changes don’t force unnecessary additional captioning spend and that we can provide the best solutions at affordable rates within budgetary restraints.”

In addition, compelling customer case studies were on display for visitors to try out. PBT EU’s tailored solutions aroused the interest of potential and existing customers and partners on an eye-catching and vibrant stand. Key international media paid a visit to the sleekly-designed and inviting booth throughout the 5-day show, with beer and refreshments on offer at the end of the show-day to share industry insights with colleagues and guests.