SubtitleNEXT attracts attention at APTRAD and The Languages & the Media Conference

Studios take a keen interest in SubtitleNEXT’s Live Subtitling capabilities

For immediate release – 13 October 2021, Sofia, Bulgaria The SubtitleNEXT team is proud to celebrate a successful outcome after attendance as official Exhibitor Partner and premium sponsor of APTRAD and The Languages & the Media 2021 Virtual conferences last month. With media accessibility being more urgent than ever for broadcasters and AVT professionals, the timing of shows like APTRAD and Languages and The Media, have been of paramount importance.

The SubtitleNEXT team introduced the latest developments of both the SubtitleNEXT and NEXT-TT software platforms, which attracted the attention of researchers and experienced professionals in the audiovisual accessibility, transaction, and localisation world at the Languages and the Media (L&M) show in Berlin, which is Europe’s leading localisation event.

New features in SubtitleNEXT and NEXT-TT were showcased and include integration with newsroom editing systems such as AVID, iNews, and Octopus, real-time live subtitling with one or two stages respeaking capability, dictation corrections plus more, all compatible with You Tube, Zoom, Decklink, Newfor and others. The powerful NEXT-TT platform optimises collaborative work and QC, by incorporating many of the remarkable advancements available in SubtitleNEXT.

Highlights and key trends of the L&M show in Berlin covered topics such as machine translation, automatic speech to text and text to speech technologies and how these innovations affect how content owners, media studios, language service providers and freelance subtitlers achieve results as they work on key projects.

CEO of PBT EU Ivanka Vassileva reflected on what she encountered at L&M, “We discovered that there appear to be quite a few Language Service Providers that enter the media localisation market and try to use their computer assisted translation tools for audiovisual translation work. Consequently, this disrupts the traditional subtitling processes, and in turn pressurises the media studios to implement these technologies within their current workflows. Ultimately, this situation then leads to the need for workflow management solutions that are capable of incorporating automatic transcription and translation processing together with the use of other tools. This helps with text correction, but it means that the work of the subtitler in these organisations becomes increasingly more focused on only correcting computer-generated subtitles, instead of actually generating subtitles themselves from a template or from scratch. However, the good news is that all these are functions and capabilities that the media studios require are already available in NEXT -TT and SubtitleNEXT, and it was great that both of our solutions received acknowledgement and interest by them at the show, crediting the software as extremely useful and affordable for companies to invest in, irrespective of their size.”

Live subtitles for live events and meetings” was another hot topic aired at the L&M show. “Even though many countries already have vast experience in this area, it is still fairly new ground to tread for many new markets presenting challenges that have to be carefully considered such as selecting the best workflows and technologies that include specifics such as language and human resources. Therefore, there is a need for simple, easy to use and highly adaptive solutions for both large broadcasters and small live captioning freelance teams. SubtitleNEXT is clearly a market leader in the live subtitling field as the system offers various workflows and user-friendly tools. Another advantage that SubtitleNEXT offers companies that want live subtitling, is that it provides advanced offline subtitle preparation capabilities in a single application.” Ivanka noted.

As a premium sponsor of APTRAD, the SubtitleNEXT team had a busy turnout to their daily demonstrations of the latest innovations in its subtitling technology, including a new automatic Licensing Manager available in SubtitleNEXT version 5.10. The new License Manager provides organisations with an administrator account to allocate the acquired licenses for the users of choice, under self-management.

Overall, the team’s participation in the technology roundtable proved to be an informative and productive discussion between professionals from different backgrounds. Creator of the SubtitleNEXT software platform, Profuz Digital’s CTO Kamen Ferdinandov was a speaker at the technology roundtable sessions at APTRAD, with his contributions well-respected and highly valued by the subtitling community. He highlighted the important role that audiovisual translation tools play in today’s world and explored informative topics across the AV translation and broadcast sectors ranging from subtitling, dubbing, accessibility modalities, subtitling for hearing-impaired people, and audio description. Kamen said, “We were able to share at the roundtable at APTRAD our current achievements and discuss with other industry professionals about the best way to meet users’ needs, including what’s next in the pipeline.”

The SubtitleNEXT team also invited APTRAD attendees to enter a raffle for a chance to win a laptop and a sought-after SubtitleNEXT Lifetime Expert License. A well-known industry professional in Portugal, Mr Paulo Fernando, was the fortunate winner of the SubtitleNEXT raffle and was impressed with the software which he described as very powerful.

In response to audience requests at these recent events, the team at SubtitleNEXT will be holding a series of technology “SubtitleNEXT Friday Workshops” as of mid-October onwards, to demonstrate how to create subtitles from scratch or from source. The first session will take place on 15th October and will be completely free. Click this link to join in:



About SubtitleNEXT
SubtitleNEXT is a user-friendly, innovative, customisable, intuitive, and affordable timed-text software platform. Already adopted across various multimedia industries, it is designed for personal and professional use. It easily adapts to any settings, resolutions, and formats such as AR, MR, VR, 8K, 4K, 2K, HD, SD, 3D, UHD across online video, TV, film, theatre, concerts, festivals, conferences, and events. It can be applied throughout the entire video production process from concept to distribution.

Watch the latest demo of NEXT-TT

About the Languages & the Media Conference


SubtitleNEXT favourably received at Russian Translation Forum

For immediate release – 10 August 2021, Nizhny Novgorod, Russia – PBT EU is delighted to report a successful debut of SubtitleNEXT at the “Translation Forum Russia” event with ALBA Multimedia, as major partner of the event. This year for the first time, the forum was held in hybrid form – online and live.
SubtitleNEXT products offer functionalities that cover the full scope of timed text production from creating to airing subtitles for recorded video or online events. The system can also be used for constructive tasks such as project management, billing, and resource management.
The forum is Russia’s leading annual platform in the language industry in Europe and across the ex-USSR republics, which has traditionally always attracted high-profile attendees from the European Commission, UN Information Centre, Belgian Chamber of Translators and Interpreters and the World Intellectual Property Organisation. This year the Translation Forum Russia forum had well over 300 participants on site and many others attending online which included heads of language service providers, in-house translators and freelancers, lecturers and university students, translation software and interpretation equipment providers, representatives of authorities, publishing houses, and so on. (More about the event here )
Sales and Product Expert at PBT EU Maria Markovska reported her feedback of the event, “Participating in Translation Forum Russia with ALBA Multimedia has been an exciting opportunity for SubtitleNEXT’s exposure in the market. The forum is the perfect space where professionals can exchange the latest information about cutting edge technologies and innovation and share vital knowledge about best practice. A gathering of professionals of this calibre, certainly contributes to the creation of the highest standards of professionalism being formed and maintained in the industries concerned. We found the forum to be invaluable as it encouraged live discussions and debates, and gave us an opportunity to meet new people, and reach out to colleagues. It was great to hear industry leaders and experts speaking about the latest trends in the translation services market. Many of the speeches, presentations, workshops, networking sessions, plenary sessions, panel discussions, and round tables were held in four streams during the three days of the conference.”
ALBA Multimedia’s Chief Sales Officer Elena Aleksandrova, who attended the event noted, “The forum went extremely well, and it was a great success for SubtitleNEXT too. It was very positive to hear representatives from various Russian TV channels commenting that the SubtitleNEXT platform is a beneficial solution for teams working on big projects. Some of the participants were specifically interested in SubtitleNEXT’s creative subtitles which was very encouraging too.”
Traditionally, the presentations at the forum are divided into three streams that cover business, technologies and the art of translation. Elena said, “ SubtitleNEXT was the star of the show and managed to draw equal attention from all three areas. It caught the eye of localisation business representatives, many of which were also interested in the technological side. SubtitleNEXT also appealed to freelance audiovisual translators, working on key projects for Netflix and Amazon. Many Russian university attendees also showed a lot of interest in SubtitleNEXT which was excellent to see.”
Elena added, “We were thrilled that SubtitleNEXT also made an impression on one of the presenters at the show who made a surprise public mention in his official presentation of how useful SubtitleNEXT is for both novice and experienced freelance translators. SubtitleNEXT is an incredibly helpful tool for novices owing to its state-of-the-art and adjustable interface that can be customised to suit user preferences such as work layouts and views. It even comes with integrated help and an interactive guide along with a flexible pricing model.
Elena elaborated further, “Professional subtitlers will find SubtitleNEXT a joy to work with as the toolsets work with all video formats, including local and web video. Time can be manipulated in SubtitleNEXT which makes it possible to open and compare multiple subtitle files, conduct QC automations, allows for collaboration, and has a stunning Smart Text assist function speeding up the process. SubtitleNEXT’s integration with ASR and dictation software engines, batch conversion, various outputs such as YT, CC, SDI, DVB and others are a list of some of the many advantages SubtitleNEXT provides indicating why beginners and pros find this system a compelling solution.”
CEO of PBT EU Ivanka Vassileva concluded, “We are delighted with the outcome of the “Translation Forum Russia” event with ALBA Multimedia’s excellent support. It is rewarding to see how SubtitleNEXT has been so well received there. We appreciate all the work and dedication ALBA has assigned to giving SubtitleNEXT an excellent introduction send off at such a significant event in a very important market. It is an absolute pleasure and also energising for our team to have ALBA Multimedia as close partners. We look forward to their continued efforts to continue to expand SubtitleNEXT across Russia and the former Soviet Union countries, and we cannot wait to see what happens next.”

Media Information
About SubtitleNEXT
SubtitleNEXT is a user-friendly, innovative timed-text software platform already adopted across various multimedia industries, offering live and offline subtitling. SubtitleNEXT already has a proven track record of success across Europe and the rest of the world. Throughout the entire pandemic, SubtitleNEXT has continued to support customers, owing to its flexibility and remote capabilities.
Many of the companies that have already adopted SubtitleNEXT include the likes of Polsat, Kino Polska, OiV in Croatia, Listen Up in Bulgaria, AMC in Hungary, Hayat, HD Media, OBN, University of Warsaw, University of Rome Tor Vergata, Doli Media Studio, Spain’s UCM and The European School of Translation. Other organisations that have invested in SubtitleNEXT include Europe’s largest Belgium-based production company Videohouse where SubtitleNEXT was used for well-known TV series such as Big Little Lies, Sirens, Vikings, and many others. The Hellenic American College of Greece is also a SubtitleNEXT fan and has equipped its Masters in Translation students with key localization skills to prepare future subtitlers with a definitive career path to face the pace of demand in the translation and creative industries. Find out more here

About ALBA Multimedia
ALBA Multimedia has over 15 years of experience in providing professional AV translation and localisation services including AV productions in over 100 language combinations. ALBA’s co-owners have worked on localisation and translation projects for the likes of Netflix, Amazon, HBO, AeroGroup, DreamWorks Animation, SDI Media and other major vendors and have vast experience of editing, copyright laws and preparing complete localisation packages for AV productions including international film festivals. Visit