PBT EU and OOONA team up to optimise combined integrated localization tools

Integrating web-based subtitling editor tools into the NEXT-TT platform further extends powerful capabilities

For immediate release – 21 April 2022, Sofia, Bulgaria – PBT EU is delighted to announce its technology partnership with OOONA, the global provider of professional management and production tools for the media localization industry. The two companies acknowledge the complementary nature of their solutions and will now be offering some of each other’s products.

OOONA will demonstrate the latest refinements to its flagship OOONA Integrated media localization platform at the NAB Show in Las Vegas, at booth C3122, including the OOONA Mobile App, an expanded user interface now available in 12 languages, support for Japanese timed text editing, plus a host of API integrations to management systems and language technology solutions from select partners. Visitors at the booth can arrange online meetings with the SubtitleNEXT team via OOONA.

Located in Tel Aviv, OOONA develops web-based subtitle editing tools with the goal of being at the heart of the media localization workflow. Trusted by thousands of users in over a hundred countries, the company enables the processing of tens of thousands of projects per month, serving a plethora of media clients, such asIDC, BLU, LinQ, VRT, Captionmax, The Kitchen, Visual Data, Roundabout and many others, as well as a number of academic institutions offering bespoke training in media localization.

PBT EU specialises in the broadcast and media market with a host of hardware and software solutions for broadcast playout and localization services which include the SubtitleNEXT and NEXT-TT platforms.

The SubtitleNEXT platform is used for both offline and real-time captioning for all kinds of media formats, including storage, streaming, signals and protocols, with a long track record of success. Some of the many companies that have already adopted SubtitleNEXT include EMG, where SubtitleNEXT was used for the localization of well-known TV series such as Big Little Lies, Dexter: New Blood, including HBO shows And Just Like That and Euphoria. Other satisfied customers of the platform include Digitalmeister GmbH, Leinhäuser Language Services GmbH, Polsat, Kino Polska, OiV in Croatia, AMC in Hungary, Hayat, OBN, Doli Media Studio, the University of Warsaw and the European School of Translation.

NEXT-TT is a hybrid software platform for managing timed-text, dubbing and localization services for all types of content. It includes functionality for managing translation teams, audiovisual professionals, creative freelancers, while providing users with powerful toolsets in a secure workspace enabling accelerated workflows with quality results.

OOONA’s professional online tools for subtitling and captioning will be integrated in PBT EU’s NEXT-TT management platform, and SubtitleNEXT Live, a state-of-the-art desktop software for the creation and delivery of live subtitles and captions, will be made available to OOONA’s customers. Both companies offer end-to-end, customisable and scalable solutions, hosted on AWS and provide a secure, tested, scalable, online solution for the design and execution of any media localization project, irrespective of team size. The combined platforms offer an intuitive perspective of the entire localization pipeline with inbuilt budget control, and features that facilitate the scheduling of urgent tasks and collaboration of remote workers.

“OOONA has developed an impressive web-based toolkit that we will be integrating in our NEXT-TT platform so we can offer secure web-based options to our customers for every media localization need that they might have,” stated Ivanka Vassileva, PBT EU’s CEO and Managing Partner. “As media localization software providers, we might be perceived as competitors, but it made more sense to join forces with OOONA and work together. This positive move reflects our shared customer-centric approach, which focuses on empowering our customers with complimentary products and services. We can achieve so much more as a team. If our solutions benefit customers, it is a truly winning combination.”

“Our partnership with OOONA opens up great opportunities, as it means we can integrate, upon clients’ requests, their online subtitle editor tool into our NEXT-TT platform,” commented Kamen Ferdinandov, CTO at PBT EU. “In turn, this allows our customers greater access to even more professional subtitling tools, which include the NEXT-TT built-in editor, an integrated SubtitleNEXT editor and, in the near future, OOONA’s editor as well. OOONA will also be offering the SubtitleNEXT Live subtitling tools to their clients. It is a win-win situation for our customers that will further strengthen the technologies and services we provide to the media localization industry. We are looking forward to working together with OOONA for ongoing advancements while staying true to our user-focused approach in everything we do.”

“Our clients have been looking for ways to handle their live subtitling work and PBT EU has a great solution,” added Wayne Garb, OOONA co-founder and CEO. “Rather than reinventing the wheel, it made more sense for us to collaborate.”

Visit NAB to find out more about OOONA at

PBT EU forms a powerful partnership with ALBA Multimedia to extend SubtitleNEXT’s footprint across Russia and beyond

PBT EU forms a powerful partnership with ALBA Multimedia to extend SubtitleNEXT’s footprint across Russia and beyond

SubtitleNEXT to feature at Translation Forum Russia – 30 July – 1 Aug – Nizhny Novgorod

For immediate release – 21 July 2021, Nizhny Novgorod, Russia – IABM-member and systems integration specialists PBT EU has formed a strong partnership with ALBA Multimedia to expand SubtitleNEXT subtitling solutions across Russia and the former Soviet Union countries.

ALBA Multimedia has over 15 years of experience in providing professional AV translation and localisation services including AV productions in over 100 language combinations. ALBA’s co-owners have worked on localisation and translation projects for the likes of Netflix, Amazon, HBO, AeroGroup, DreamWorks Animation, SDI Media and other major vendors and have vast experience of editing, copyright laws and preparing complete localisation packages for AV productions including international film festivals.

Furthermore, PBT EU confirms its participation at the upcoming “Translation Forum Russia” event with ALBA, a major partner of the event. It will be held in Nizhny Novgorod from 30 July – 1 August this year. Established since 2009, the forum is Russia’s leading annual platform in the language industry in Europe and across the ex-USSR republics. The show attracts around 500 participants including representatives of organisations such as the European Commission, UN Information Centre, FIT Europe, the Belgian Chamber of Translators and Interpreters and the World Intellectual Property Organisation.

The linguistic expertise offered at ALBA Multimedia includes a wide range of specialist services that include editing, creation of dialogue lists and post production scripts, subtitling of AV productions in Russian and foreign languages, translations of timed text, translation for voice-overs, dubbing and audio descriptions, subtitles for hearing-impaired viewers (SDH, localisation of songs, rhymed texts and much more.

Chief Sales Officer at ALBA Multimedia, Elena Aleksandrova states, “Our company specialises in audiovisual translation in all its forms, ranging from subtitling through to audio description. We understand how important it is to have software that can meet the requirements and standards that various clients need. The features that SubtitleNEXT offers can meet even the most stringent and unusual demands. The variety of AV content on the market calls for different technological solutions, and SubtitleNEXT allows its users to make creative and live subtitles on demand in real-time. Another vital aspect to consider in AV translation is the training of future professionals, and the SubtitleNEXT team understands this important factor by co-operating with universities, which is a dynamic move.”

Elena adds, “As a key partner of the Translation Forum Russia, ALBA Multimedia will also moderate the section devoted to AV translation. The forum draws both freelance translators and representatives of large LSPs, with special attention paid to translation technologies. This is why, I am confident that SubtitleNEXT will be a major attraction to many of the participants attending.”

PBT EU’s Sales and Product Expert Maria Markovska noted, “ALBA Multimedia is a professional organisation that prides itself on high quality standards, and we are absolutely thrilled that they have embraced SubtitleNEXT as they have, which will in turn, play a role in continuing to help them deliver superior quality to their clients. We are delighted to partner with them and participate in the upcoming “Translation Forum Russia” at the end of this month. It is exciting to see SubtitleNEXT’s footprint broaden across to AV professionals in Russia. It is a powerful supplement to traditional subtitling platforms as it incorporates so many features that can tackle sophisticated requirements. SubtitleNEXT was created to make the subtitler’s life easier with versatile options, to make work enjoyable.”

CEO of PBT EU Ivanka Vassileva concluded, “ALBA Multimedia’s global outlook is a forward leap in helping provide key LSP services to the industry and recognises the demand for rapidly evolving software platforms like SubtitleNEXT. With easily scalable resources like the SubtitleNEXT software on-site, ALBA Multimedia is equipped with flexibility that can meet today’s demanding AV content needs including the more complex production projects that arise, wherever they may need it, as it can be used remotely too.”

SubtitleNEXT is a user-friendly, innovative timed-text software platform already adopted across various multimedia industries, offering live and offline subtitling. SubtitleNEXT already has a proven track record of success across Europe and the rest of the world. Throughout the entire pandemic, SubtitleNEXT has continued to support customers, owing to its flexibility and remote capabilities. Many of the companies that have already adopted SubtitleNEXT include the likes of Polsat, Kino Polska, OiV in Croatia, Listen Up in Bulgaria, AMC in Hungary, Hayat, HD Media, OBN, University of Warsaw, University of Rome Tor Vergata, Doli Media Studio, Spain’s UCM and The European School of Translation.

Other organisations that have invested in SubtitleNEXT include Europe’s largest Belgium-based production company Videohouse where SubtitleNEXT was used for well-known TV series such as Big Little Lies, Sirens, Vikings, and many others. The Hellenic American College of Greece is also a SubtitleNEXT fan and has equipped its Masters in Translation students with key localization skills to prepare future subtitlers with a definitive career path to face the pace of demand in the translation and creative industries.

To find out more, and to keep up to date with upcoming events, and future announcements, keep an eye on the SubtitleNEXT website. (

To find out more about the Translation Forum Russia event, visit


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About SubtitleNEXT

SubtitleNEXT is a timed-text subtitling software package with an array of immediate resourceful tools and features that deliver to a high standard. Created by Profuz Digital and distributed by PBT EU, it is available in a single compact and powerful application. It’s a system that benefits many professionals and different skillset levels such as freelance audio-visual translation professionals, through to Language Service Providers, production and post-production companies and broadcasters. Anyone who has to handle heavy workloads within tight timeframe structures will find that SubtitleNEXT proves to be a time-saving and productive asset. Find out more here

About PBT EU Visit them at

About ALBA Multimedia – Visit