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SubtitleNEXT attracts attention at APTRAD and The Languages & the Media Conference

Studios take a keen interest in SubtitleNEXT’s Live Subtitling capabilities

For immediate release – 13 October 2021, Sofia, Bulgaria The SubtitleNEXT team is proud to celebrate a successful outcome after attendance as official Exhibitor Partner and premium sponsor of APTRAD and The Languages & the Media 2021 Virtual conferences last month. With media accessibility being more urgent than ever for broadcasters and AVT professionals, the timing of shows like APTRAD and Languages and The Media, have been of paramount importance.

The SubtitleNEXT team introduced the latest developments of both the SubtitleNEXT and NEXT-TT software platforms, which attracted the attention of researchers and experienced professionals in the audiovisual accessibility, transaction, and localisation world at the Languages and the Media (L&M) show in Berlin, which is Europe’s leading localisation event.

New features in SubtitleNEXT and NEXT-TT were showcased and include integration with newsroom editing systems such as AVID, iNews, and Octopus, real-time live subtitling with one or two stages respeaking capability, dictation corrections plus more, all compatible with You Tube, Zoom, Decklink, Newfor and others. The powerful NEXT-TT platform optimises collaborative work and QC, by incorporating many of the remarkable advancements available in SubtitleNEXT.

Highlights and key trends of the L&M show in Berlin covered topics such as machine translation, automatic speech to text and text to speech technologies and how these innovations affect how content owners, media studios, language service providers and freelance subtitlers achieve results as they work on key projects.

CEO of PBT EU Ivanka Vassileva reflected on what she encountered at L&M, “We discovered that there appear to be quite a few Language Service Providers that enter the media localisation market and try to use their computer assisted translation tools for audiovisual translation work. Consequently, this disrupts the traditional subtitling processes, and in turn pressurises the media studios to implement these technologies within their current workflows. Ultimately, this situation then leads to the need for workflow management solutions that are capable of incorporating automatic transcription and translation processing together with the use of other tools. This helps with text correction, but it means that the work of the subtitler in these organisations becomes increasingly more focused on only correcting computer-generated subtitles, instead of actually generating subtitles themselves from a template or from scratch. However, the good news is that all these are functions and capabilities that the media studios require are already available in NEXT -TT and SubtitleNEXT, and it was great that both of our solutions received acknowledgement and interest by them at the show, crediting the software as extremely useful and affordable for companies to invest in, irrespective of their size.”

Live subtitles for live events and meetings” was another hot topic aired at the L&M show. “Even though many countries already have vast experience in this area, it is still fairly new ground to tread for many new markets presenting challenges that have to be carefully considered such as selecting the best workflows and technologies that include specifics such as language and human resources. Therefore, there is a need for simple, easy to use and highly adaptive solutions for both large broadcasters and small live captioning freelance teams. SubtitleNEXT is clearly a market leader in the live subtitling field as the system offers various workflows and user-friendly tools. Another advantage that SubtitleNEXT offers companies that want live subtitling, is that it provides advanced offline subtitle preparation capabilities in a single application.” Ivanka noted.

As a premium sponsor of APTRAD, the SubtitleNEXT team had a busy turnout to their daily demonstrations of the latest innovations in its subtitling technology, including a new automatic Licensing Manager available in SubtitleNEXT version 5.10. The new License Manager provides organisations with an administrator account to allocate the acquired licenses for the users of choice, under self-management.

Overall, the team’s participation in the technology roundtable proved to be an informative and productive discussion between professionals from different backgrounds. Creator of the SubtitleNEXT software platform, Profuz Digital’s CTO Kamen Ferdinandov was a speaker at the technology roundtable sessions at APTRAD, with his contributions well-respected and highly valued by the subtitling community. He highlighted the important role that audiovisual translation tools play in today’s world and explored informative topics across the AV translation and broadcast sectors ranging from subtitling, dubbing, accessibility modalities, subtitling for hearing-impaired people, and audio description. Kamen said, “We were able to share at the roundtable at APTRAD our current achievements and discuss with other industry professionals about the best way to meet users’ needs, including what’s next in the pipeline.”

The SubtitleNEXT team also invited APTRAD attendees to enter a raffle for a chance to win a laptop and a sought-after SubtitleNEXT Lifetime Expert License. A well-known industry professional in Portugal, Mr Paulo Fernando, was the fortunate winner of the SubtitleNEXT raffle and was impressed with the software which he described as very powerful.

In response to audience requests at these recent events, the team at SubtitleNEXT will be holding a series of technology “SubtitleNEXT Friday Workshops” as of mid-October onwards, to demonstrate how to create subtitles from scratch or from source. The first session will take place on 15th October and will be completely free. Click this link to join in: https://join.skype.com/GJn8QL88GBhT


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MEDIA INFORMATION

About SubtitleNEXT
SubtitleNEXT is a user-friendly, innovative, customisable, intuitive, and affordable timed-text software platform. Already adopted across various multimedia industries, it is designed for personal and professional use. It easily adapts to any settings, resolutions, and formats such as AR, MR, VR, 8K, 4K, 2K, HD, SD, 3D, UHD across online video, TV, film, theatre, concerts, festivals, conferences, and events. It can be applied throughout the entire video production process from concept to distribution. www.SubtitleNEXT.com

About NEXT-TT
Watch the latest demo of NEXT-TT https://www.youtube.com/watch?v=vx37cFqYOOY

About the Languages & the Media Conference
Visit www.languages-media.com

About APTRAD
Visit https://aptrad.pt/

Belgium’s MAX Live Media Access Services relies on SubtitleNEXT’s advanced toolsets to meet real-time accessibility goals

“SubtitleNEXT enables us to meet broadcasters’ demands and high standards by being our one-stop-shop for all of our subtitling needs – the results are always high quality.”
Veronique Denis, Co-founder, Max Live Media Access Services

For immediate release – 28 July 2021, Kontich, Belgium – Belgium-based live-subtitling experts MAX Live Media Access Services have invested in SubtitleNEXT to provide real-time subtitling workflows. SubtitleNEXT has already been put to work to support MAX Live Media’s broadcast clients with advanced subtitling services to help meet stringent media accessibility goals, as well as provide interlingual real-time subtitling, timed-text streaming for international events and more.
SubtitleNEXT is a convenient all-in-one solution that can be used for captioning live events and offline content in real time. It can stream content in multiple formats that are suitable for linear broadcasting, including VOD platforms and social media platforms.
Subtitling is finally being recognised as essential, and no longer an optional add-on, as previously perceived. This positive move has revealed how valuable subtitles are to programme makers and filmmakers, as they not only promote growth, but increase profits by reaching out to vast global audiences in different languages.
There is a growing understanding of accessibility, and the definition is broad – from motor disabilities, sensory, to cognitive, the key element is to ensure that content is made accessible to everybody and that no one is excluded. New regulations requiring audio-visual content to be made accessible to everyone, including hearing-impaired people, have resulted in a seismic shift in the broadcast industry’s attitude towards subtitles. Broadcasters all around the world are now subjected to these new rules to ensure scheduled programmes have sufficient subtitling to meet guidelines, thus increasing demand for subtitling and captioning solutions. Accessibility has been made affordable with reliable software systems on the market like SubtitleNEXT, therefore subtitling should no longer be regarded as a regulatory burden for broadcasters.
Co-founder of MAX Live Media Access Services Veronique Denis states, “I have been creating accessible audiovisual content for the hearing and visually impaired since 2015, and over the past few years, people have started consuming audiovisual content anywhere and anytime. This is challenging for broadcasters who want to meet accessibility standards for content that needs subtitling across various platforms. SubtitleNEXT enables us to meet these broadcasters’ demands and high standards by being our one-stop-shop for all of our subtitling needs: – whether they are live, semi-live or pre-recorded, the results are always of high quality. With SubtitleNEXT, we can provide all of these services and more. We are able to meet our clients’ demands for accessibility of all of their content on any platform and we can open up content for other speaking audiences too.”


Veronique adds, “We also use SubtitleNEXT to accommodate our clients’ need for accessibility for the deaf and hard of hearing with intralingual real-time subtitling of live streams, webinars and other broadcasts and to also provide real-time subtitles for conferences and corporate meetings. Increasingly more companies realise that accessibility is not simply making sure that work space is accessible for people with physical disabilities, but it is also about making sure that those with sensory and ‘invisible’ disabilities are able to participate at work just like any other employee. This fits perfectly with one of our company’s long-term goals: making for a more inclusive society in which accessibility is a given and not something one should ask for. It should be there from the get-go. We try to raise awareness by providing potential clients with statistics, for example that one out of ten Belgians are hearing-impaired. If a company has 50 employees, then 5 could benefit from having real-time subtitling.”


MAX Live Media relies on SubtitleNEXT for other projects such as interlingual subtitling for multilingual events, whether offline or via livestream. Veronique expands further, “As Belgium is a multi-lingual country, it is important for events to be accessible to a diverse audience. Without subtitling, organisers used to resort to interpreters, but then had to have a wide array of audiovisual means to get the message to those who need it. With real-time subtitling we provide textual assistance for those who need it and if the event is streamed online as well, the viewers at home can watch the content with subtitles too. Moreover, the subtitles generated with SubtitleNEXT are timed like regular subtitles, which is something that other text streaming applications lack. Therefore, thanks to SubtitleNEXT, we can provide the client with a subtitle file after the event so that they can use it for the publication of their content.”
A smaller portion of MAX Live Media’s activities includes writing audio description for the blind and visually impaired, using SubtitleNEXT to identify where they can describe what’s shown on screen and then use the reading speed calculations for the text to gauge if the voice-over is timed well. Veronique notes, “Thanks to the many “export-abilities” of SubtitleNEXT, we then can export this audio description script into any format the client may want to use for their script or studio recordings.”
CEO of PBT EU Ivanka Vassileva remarks, “We are delighted that MAX Live Media Access Services have embraced SubtitleNEXT to meet their clients’ broadcasting needs. We pride ourselves in providing software that provides our clients with flexibility so they can enjoy a flawless in-house network all under one roof. The SubtitleNEXT subtitling platform provides subtitling professionals with many toolsets that can significantly enhance their work, one example being the “live dictation” function which can be used in live subtitling workflows in order to caption news and events in real time which is quite an exciting new development. Many more exciting features have been released and more are on the horizon for 2021. We are thrilled to have MAX Live Media join the growing SubtitleNEXT family of professional users.”
Defined as an exceptionally dependable subtitling software platform, it is no surprise as to why SubtitleNEXT is referred to by many professionals today as the “subtitler’s lifesaver.” Delivering to high industry standards, the system has an array of immediate resourceful tools and features.
SubtitleNEXT already has a proven track record of success. Throughout the entire pandemic, it has continued to support customers, owing to its flexibility and remote capabilities. Some of the many companies that have already adopted SubtitleNEXT include Polsat, Kino Polska, OiV in Croatia, Listen Up in Bulgaria, AMC in Hungary, Hayat, HD Media, OBN, University of Warsaw, University of Rome Tor Vergata, Doli Media Studio, The European School of Translation, Videohouse, UCM and Hellenic American College of Greece.
Visit www.SubtitleNEXT.com for further updates on the latest news and join the SubtitleNEXT club to stay on top of what’s new in subtitling.

Media Information
Images to download, courtesy and copyright MAX Live Media Access Services – https://drive.google.com/drive/folders/1MV-CshSGIQiSZ0PsuzWyGN4SAsSUeXes?usp=sharing

About SubtitleNEXT
SubtitleNEXT is a timed-text subtitling software package with an array of immediate resourceful tools and features that deliver to a high standard. Created by Profuz Digital and distributed by PBT EU, it is available in a single compact and powerful application. It’s a system that benefits many professionals and different skillset levels such as freelance audio-visual translation professionals, through to Language Service Providers, production and post-production companies and broadcasters. Anyone who has to handle heavy workloads within tight timeframe structures will find that SubtitleNEXT proves to be a time-saving and productive asset. Find out more here www.subtitleNEXT.com

About PBT EU – Visit them at www.pbteu.com

About MAX Live Media Access Services – Visit www.livemax.be