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PBT EU with ADDITELECOM transforms Calamocha TV’s infrastructure to cope with industry changes


Calamocha TV’s capabilities enhanced by PBT EU-ADDITELECOM’s
combined services


With constant pressure on broadcasters to adapt to immense change, Spain’s Calamocha TV entrusted IT provider ADDITELECOM, with long-standing technology partner PBT EU to transform its old analogue systems and streamline its existing infrastructure.  PBT EU provided Calamocha TV with brand new broadcast server upgrades and continuity TV system updates from ADDITELECOM to significantly bolster performance.

The project involved ensuring full compatibility with central control from the PlayBox system to enable smooth implementation and seamless video processing that was also well coordinated with the other related systems within the broadcaster’s workflow. Compliance was vital across the other products that included Roland HD Mixers, TVPROMPT systems, JVC cameras, AVMATRIX converters and distributors.


PBT EU’s sales director Alexander Stoyanov remarks, “PBT EU is traditionally well-positioned in the regional TV channels sector, and we work hard to ensure that our long-term customers like Calamocha TV take the right steps on their technological journey. By choosing the best solution that secures their progress, results in a positive outcome that ultimately brings a better viewing experience for audiences.”

José Luis Lajara, General Manager of ADDITELECOM adds, “PBT EU provided a viable solution that elevated and “future-proofed” Calamocha TV’s abilities to the highest HD broadcasting level and standards. This move will help them boldly attract future customers and further innovative projects with confidence. Our key strength is in our partnerships and that’s why we rely on PBT EU as their expertise and knowledge about the industry, PlayBox technology and broadcast engineering systems for radio and television are of the highest calibre.”


Jose Luis Lajara – GM, ADDITELECOM


CEO of Calamocha TV Sergio Martinez states, “We have an excellent relationship with PBT EU and their partner ADDITELECOM. We take their consultation seriously to help us stay ahead of the game. It’s become increasingly important to keep abreast of the continuously shifting sands of market trends in the industry today and we rely on companies like PBT EU and ADDITELECOM. As they are attuned to emerging trends themselves, they also keep adapting and therefore know how to introduce fresh solutions that truly meet demand.”


Sergio Martinez, CEO at Calamocha TV, Spain






Established in 1993, ADDITELECOM is a manufacturer and developer of teleprompter systems, automated continuity for TV and wireless systems – digital links in HD. ADDITELECOM is also an IT provider specializing in systems integration and AV installation for broadcasters and telecommunications organization. The company works on local and international projects with an exhaustive list of customers to their name such as Canal 44 TV, 8 MADRID TV, CHANNEL NEWS NEBRASKA, Canal 6 TV, ZTV, ARAGON TV, TVE, Candidature Olympic Madrid 2020, EL MUNDO, Pyrene Producciones, Real Academia Nacional de Farmacia, Siemens, TV Portugal, Universidad Complutense de Madrid, Universidad de Zaragoza, UFV and many more. Recent projects include the MEDIALAB experience of UNIVERSIDAD CAMILO JOSE CELA ( UCJC) and MAGICAL (PCiTAL Lleida) as shown on their website


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