SubtitleNEXT expands in UK,DACH and Scandinavia with appointment of Emili Mata as Business Development Expert

PBT EU ropes in fresh talent to enhance subtitling service offering

PBT EU is delighted to announce the appointment of London-based Emili Mata as business development expert to head its swiftly evolving SubtitleNEXT software range. Emili’s primary focus will be on expanding on overall brand recognition, market penetration and driving sales of both user and enterprise lines in the UK, DACH and Scandinavian regions. Considered as traditional hubs in the global timed-text services industry, bringing Emili on board at this time, is a logical step in PBT EU’s strategy to hone into this dynamic area.

Emili Mata

Emili Mata – PBTEU Business Development Expert

Charged with energy, Emili Mata has an impressive portfolio with over 30 years of experience in sales, business development and marketing behind him. Large accounts he has worked on include the likes of Banc Sabadell, Aguas de Barcelona, Fecsa, La Caixa, including leading media companies such as TV3, VSN, ACN (Catalan News Agency) and “La Vanguardia” newspaper.

“It is an exciting challenge to have this unique opportunity to lead an exceptional product range such as SubtitleNEXT within a highly demanding and competitive market.” Emili Mata says. “In my opinion, SubtitleNEXT is a rising star in the subtitling and captioning world. Its technological design and unique feature-sets have already gained a significant user base that include freelancers to entire studios across many countries, that have a well-developed market structure. The industry itself has a remarkable growth rate with expanding areas of application, for which SubtitleNEXT will be an excellent contribution. The PBT EU team has amazing plans for 2018 and I am looking forward to working with them in making these a reality. This is a great opportunity for growth in what promises to be a productive year.”

“The interest and adoption of SubtitleNEXT is booming and over the past year, the product line has grown at a rapid rate in both portfolio and territorial terms. Following the successful premiere of SubtitleNEXT Central at IBC2017, the vertical market potential is now primed for horizontal distribution channels.” states Alexander Stoyanov, Sales Director at PBT EU.

“This is a key role and we are pleased that Emili has joined us to take on this important position to steer SubtitleNEXT to the next level. Armed with an enormous amount of experience, he will no doubt add great value to benefit both partners and customers.”


Contact Emili Mata at

Skype: emilimata

Mobile: +34 618 792 719

Phone: +44 20 3286 8684

About PlayBox Technology EU (PBT EU)

What they doPBTEU develops and provides performance-leading solutions and customisable engineering system integration to empower content providers, broadcast, production, and post-production professionals to operate efficiently at the forefront of an ever-evolving digital environment.

Who they are & Product Line PBTEU’s primary focus is flexibility, futureproof customer-driven product innovation, fast deployment, teamwork, perseverance, openness, speed, high quality work, as well as dedicated support of its products, solutions and services, which include – PlayBox Technology Neo product suite, EXEcutor™ broadcast servers and software applications, advanced captioning and subtitling software platform SubtitleNEXT, as well as Profuz Digital’s powerful business process and information management system LAPIS designed to efficiently centralise processes and data all under one roof.

A Global Company –  PBTEU collaborates with worldwide renowned technology partners across distribution and system integration projects. Headquartered in Sofia, Bulgaria with a global outreach including centres outside of the country where sales, support, manufacturing, and R&D operations take place.  Visit  Follow on Twitter @PBT_EU

PBT EU Media Contacts

Alexander Stoyanov
Sales Director & Partner
PlayBox Technology EU
+359 2 439 21
Carole Cox
Radiance Communications