PBT EU debuts SubtitleNEXT in Madrid at BITAM 2017

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21 – 23 November 2017 – Stand 43 – BITAM
Pabellón de Cristal, Recinto Ferial de la Casa de Campo de Madrid, Spain

PlayBox Technology EU (PBT EU) premieres its revolutionary multilingual captioning SubtitleNEXT suite of products that support real time capabilities for the first time in Spain at BITAM (Booth 43). BITAM is an annual industry event that brings broadcast, IT, audio and media sectors together in one space.

“We are absolutely delighted to be part of BITAM in Madrid again this year, positioned on partner booth 43. Following the immense interest at IBC this year, we are using the opportunity to launch our array of SubtitleNEXT applications at BITAM. With upcoming demand in translation services worldwide, we are at hand to advise and offer support to professionals coming to the show about how to solve their captioning and subtitling needs.” PBT EU’s sales director and managing partner Alexander Stoyanov affirms.

SubtitleNEXT is PBT EU’s advanced captioning subtitling product family of toolsets with a remarkable scope of modules, applications and hardware that supports all timed text-related scenarios from creation to distribution. The product line includes several software licensing options, ranging from entry level SubtitleNEXT Novice to Еxplorer, Spark, Spin and Live Options, SubtitleNEXT Spectrum, SubtitleNEXT Air through to SubtitleNEXT Expert, with the latest brand-new ground-breaking SubtitleNEXT Central which launched at IBC 2017.

 

SubtitleNEXT Central forms the backbone of an end to end subtitle workflow, and is an exceptional development with multichannel, multilingual captioning and subtitling modules that flaunt advanced subtitle workflow capabilities with the tremendous capacity to support universal subtitle format transcoding and real time live content. SubtitleNEXT Central is specifically designed for real time automatic subtitle processing and output in different standards and protocols, manipulating different offline file formats, as well as real time protocols and standards as key sources that are linked to several programme sources at the same time.

Contact Sales Director Alexander Stoyanov from PBT EU on +359888899397 or email sales.es@pbteu.com to meet at the show or find him on Stand 43.

PBT EU’s Vibrant Presence and Expertise in IBC’s Hall 1 Delivered Customised Workflow Solutions to Empower Professionals

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PBT EU Drives Innovation with advanced EXEcutor and SubtitleNEXT solutions to Help Shape an Industry in Transition at IBC2017

At IBC’s 50th anniversary show last week, manufacturer and provider PlayBox Technology EU (PBT EU) demonstrated to a record number of attendees how their customised solutions empower broadcasters, content providers, telecoms, production, and post-production professionals to turn technology challenges into opportunities for growth.

Content management and delivery ranging from various sources to different platforms can be costly and expensive, and that’s where PBT EU’s turnkey products and systems offers of end-to-end support made people pay attention. PBT EU successfully launched its EXEcutor Media Integrator, Sync Master and SubtitleNEXT Central application suite which proved to be a huge hit at the show. SubtitleNEXT Central forms the core of an end-to-end subtitle workflow offering multichannel, multilingual captioning and subtitling modules that support universal subtitle format transcoding and real time live content.

PBT EU’s dynamic team working on customer solutions on their bustling IBC booth

The focused team at PBT EU have their collective pulse on the rapid changes in viewing habits and are aware that captioning plays a vital role in enriching programme data. For some time now, they’ve been proactively creating automated platforms that make versioning captions for online presentation much more convenient and to help minimise captioning production costs. This motivated them to further extended their captioning platform to introduce SubtitleNEXT Central at IBC, part of their already advanced captioning subtitling product family of toolsets with over 20-years of experience behind them, that support all timed text-related scenarios from creation through to distribution. In line with the European Commission celebrating the European Day of Languages this week, PBTEU’s SubtitleNEXT line of products play a significant role.

Vladimir Stanic, GM of PBT EU

General Manager at PBT EU, Vladimir Stanic says, “It was great to exhibit at IBC again this year and be able to discuss the various complex workflow challenges with professionals that are currently facing an industry in transition. At PBT EU we enable live and pre-recorded content to be accessible and our services deliver high-quality, purpose-made, and innovative platforms, with our experts at hand to advise. Our portfolio which includes captioning and subtitling made a huge impact at IBC this year with many customers and press alike showing a great deal of interest in the SubtitleNEXT range of modules.  Captioning and subtitling were major buzzwords and we have recognised how important it is to broadcasters. We will ensure that regulatory changes don’t force unnecessary additional captioning spend and that we can provide the best solutions at affordable rates within budgetary restraints.”

In addition, compelling customer case studies were on display for visitors to try out. PBT EU’s tailored solutions aroused the interest of potential and existing customers and partners on an eye-catching and vibrant stand. Key international media paid a visit to the sleekly-designed and inviting booth throughout the 5-day show, with beer and refreshments on offer at the end of the show-day to share industry insights with colleagues and guests.

HD Media’s MovieSTAR® and The World® gear up to a whole new level of service with PBT EU’s EXEcutor™ and SubtitleNEXT solutions

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HD Media chose the EXEcutor™ and SubtitleNEXT text service solutions from PBT EU (PlayBox Technology EU) to run two of their major film and documentary Digital TV stations “MovieSTAR®” and “The World®”.

 

Pioneers in niche theme programming since 2008, HD Media works with world renowned major-league studios such as Paramount Pictures, Universal Studios International B.V., Twentieth Century Fox, MGM International Television Distribution Inc., Warner Bros. Digital Distribution, Miramax, Lionsgate, and many other top brands.

 

HD Media established its first Bulgarian film channel “MovieSTAR®” in 2011 to deliver the very best of European and world cinema, including over 500 titles a month, no advertising breaks with fully subtitled content. In addition, “The World®” is HD Media’s special interest documentary channel with nationwide coverage targeting modern lifestyle viewers, focused on the environment, ecology, natural disasters, and their prevention.

 

HD Media’s premium channels called for a first-rate and integrated broadcast solution, that needed to meet the highest technological standards and provide excellent viewing experiences to an increasingly demanding audience. The price/performance ratio of the Dual Channel EXEcutor™ playout server, including the flexibility of its independent playlist creation, subtitle preparation and channel branding, were among the key factors that influenced HD Media to select PBT EU’s solution.

 

PBT EU’s extended hardware warranty and Premium Support service appealed too, and were considered exceptional added-value, offering long term security to HD Media in a business where оn-air availability is a predominant success factor.

 

On the production side, brand new Dual Channel EXEcutor™ playout servers with the latest PlayBox Technology software were recently installed at HD Media’s premises to revitalise the current set-up. Existing subtitle processing had also been renewed with upgraded SubtitleNEXT Explorer packs, further broadening text service technical capacity, designed to keep up with changing market trends.

 

HD Media started off as a translation, subtitling and film content processing services provider for “New Media” platforms such as Pay TV, Pay-per-View, Video on Demand, IPTV, and Mobile applications. CEO of HD Media Daniela Tzenova remarks, “At its foundation, HD Media is a translation, localisation and subtitling company, and having both broadcast and text services equipment supplied, and supported, from a single manufacturer like PBT EU, solves a lot of organisational and technological issues.” Daniela notes, “The partnership with the world’s biggest film studios, demands that we uphold a dynamic production environment and maintain a competitive edge at all times.”

Daniela Tzenova, CEO of HD Media

Sales Account Manager Maria Markovska at PBT EU comments, “Interaction daily with the people at HD Media really helped us understand their requirements, and we were able to shape flexible solutions that were right for them.” Adding further, she says, “This process helped the PBT EU team to develop a deeper understanding of HD Media’s workflow processes and legacy routines, right from the start, and it definitely played a pivotal role in the successful implementation of the entire project.”

PlayBox Technology EU launches innovative SubtitleNEXT Central and EXEcutor™ Media Integrator solutions at IBC2017 to reinforce enterprise efficiency

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PBT EU’s Powerful Range of Solutions Creates Dynamic Broadcast Production Workflows

IBC Stand A10, Hall 1, IBC Show, The RAI, Amsterdam, 15 – 19 September 2017

 

Global systems integration specialists PlayBox Technology EU (PBT EU) reinforces its position at IBC2017 (Stand A.10), by demonstrating a broad range of exciting new products and solutions – the EXEcutor™ Media Integrator, the EXEcutor™ Sync Master and the SubtitleNEXT Central application suite. Real-world user case studies and customer workflows will be available on the booth for visitors to observe and try out for themselves.

Manufactured by PBT EU and meticulously verified to meet industry standards, the wide range of new product lines caters for all industries and organisations across the spectrum including broadcasters, content providers, telecoms, production, and post-production companies.

 

EXEcutor™ Broadcast Server line provides everything a broadcaster needs

This IBC, PBT EU’s EXEcutor™ Media Integrator module will be on show for the first time, which serves as an essential addition to the “Channel-In-A-Box” bundle, making it future-ready and highly adaptable for all production environments. The module expands the “Channel-In-A-Box” concept beyond the traditional channel origination, over to the production and asset control environment, therefore making it much more accessible, and only one mouse-click away.

EXEcutor Media Integrator

Furthermore, significant functionalities have enhanced the intuitive EXEcutor™ Virtual Control Panel (EVCP), also on show, as part of the advanced EXEcutor™ broadcast server line that was launched at IBC last year, which has already been adopted by many companies including award-winning teleport STN.

Also launching for the first time this IBC is PBT EU’s EXEcutor™ Sync Master – the specialised hardware-independent software tool employed to powerfully connect and synchronise video materials to a variety of external software and hardware devices that are traditionally implemented in professional sound design, including music, entertainment, audio and video production, events management, multimedia production and post-production. User-friendly and easy to install, it is designed to save audio professionals a great deal of time, and to vigilantly protect content owners’ copyrights. The EXEcutor™ Sync Master can also be used as a standalone application or as part of the “LAPIS for Media” solution and can work as a “slave” or connecting video player to link to professional audio systems such as Avid Pro Tools and Sony Vegas. It can also masterfully coordinate various video materials between them, allowing easy management of numerous videos on single or multiple screens. It also has the unique capability to play locally available video files, as well as those from third party desktop or web-based asset and content management systems, including online and encrypted videos, consequently, eliminating the tedious task of having to download them first.

 

Revolutionary multilingual captioning SubtitleNEXT Central supports real time capabilities

SubtitleNEXT is PBT EU’s advanced captioning subtitling product family of toolsets with a remarkable scope of modules, applications and hardware that supports all timed text-related scenarios from creation to distribution. The product line includes several software licensing options, ranging from entry level SubtitleNEXT Novice to Еxplorer, Spark, Spin and Live Options, Subtitle Export for cinema (digital, 35mm), SubtitleNEXT Air through to SubtitleNEXT Expert, with the latest brand-new ground-breaking SubtitleNEXT Central to be launched this IBC.

SubtitleNext Central

SubtitleNEXT Central is effectively the heartbeat of an end to end subtitle workflow, and is an exceptional development with multichannel, multilingual captioning and subtitling modules that flaunt advanced subtitle workflow capabilities with the tremendous capacity to support universal subtitle format transcoding and real time live content. SubtitleNEXT Central is specifically designed for real time automatic subtitle processing and output in different standards and protocols, manipulating different offline file formats, as well as real time protocols and standards as key sources that are linked to several programme sources at the same time.

 

LAPIS – reliable data management solution that radically centralises processes effortlessly

Profuz Digital’s LAPIS features again on PBT EU’s stand – an ingenious solution that ultimately gives users more time to concentrate on being creative and not getting bogged down with processes. It is a fully comprehensive web-based information management system designed to centralise processes and data under one roof. It prepares, ingests, converts, encrypts, and watermarks materials automatically to be used for literally everything related to data-processing, as well as localisation, translation, editing, dubbing, voice-over and subtitling, into one single environment.

DoliMedia Workflow Diagram

 

PBT EU’s world-class production workflows and playout

Compelling production workflow demonstrations will take place on the PBT EU stand at IBC revealing how PBT EU’s solutions work in real-life environments, such as at Doli Media Studio, one of Europe’s largest audio post-production companies. The recent installation of PBT EU’s Executor™ Sync Master, along with LAPIS and SubtitleNEXT at Doli Media Studio displays a highly efficient and pioneering creative sound production pipeline across the entire facility, and visitors to the stand can find out more about this innovative project.

Executor™ Sync Master

PBT EU’s GM, Vladimir Stanic remarks, “We have the expertise and are completely dedicated to delivering sound future-proof technology that’s accommodating to meet customers’ technical, creative and practical needs, that also remains relevant and grows with them. We are customer-obsessed and driven to provide solutions that are designed to simplify a professional’s life and not make it more complicated. Our services can be tailor-made to create the best results to suit each individual case. We welcome visitors to the show to come and see us and we look forward to providing solutions that defeat their challenges.”

Alexander Stoyanov, PBT EU’s Sales Director comments, “It’s a dynamic time in the industry and we are passionate about finding the perfect solution for our customers. We welcome them with great excitement to the PBT EU stand, to share our progress and listen to them and the challenges they are up against. From the classic “TV Channel-in-a-Box”, a part of our rising star EXEcutor™ Server line, to the latest releases of the EXEcutor™ Sync Master, SubtitleNEXT Central, EVCP and LAPIS, our clients can discover an extensive range of versatile tools that are vital in creating a custom-built platform that meets individual specific needs.”

Other PBT EU technology partners co-exhibiting at the booth this year include Bulgaria’s largest telecommunications specialists Vivacom.

 

Meet the team at PBTEU’s Stand 1. A10 and find out more about how PBT EU designs flawless solutions that empower broadcast production professionals to work more efficiently at the forefront of digital environment.

Contact sales@pbteu.com to book a meeting at the stand, or just feel free to drop by anytime for a chat.

Register for the show at www.ibc.org using IBC customer code 21658.

Written by: Carole Cox, Radiance Communications – www.radiancepr.com for PBTEU

PlayBox Technology EU Empowers Companies to Transform Workflow Capabilities to Boost Efficiency

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 PBT EU Drives Innovation with advanced EXEcutor™ and SubtitleNext solutions

 IBC Stand A10, Hall 1, IBC Show, The RAI, Amsterdam, 15 – 19 September 2017


At IBC2017 stand 1. A10, global systems integration specialists, PlayBox Technology EU (PBT EU) presents an innovative line-up that should not be missed by any media company seeking to be more efficient and effective. PBT EU continues to develop and provide unique performance-leading solutions and customisable engineering services to empower broadcast production professionals to operate proficiently at the forefront of digital environments.

 

Following a highly successful IBC2016 debut, PBT EU will showcase its recently upgraded EXEcutor™ broadcast server line with enhanced features, introducing new EXEcutor™ Media Integrator module as an addition to the “Channel-In-A-Box” bundle, as well as significant functionalities in the intuitive EXEcutor™ Virtual Control Panel (EVCP).

EXEcutor Media Integrator

 

PBT EU also introduces to IBC for the first time, its multichannel, multilingual captioning and subtitling application suite SubtitleNext Central, bringing a brand new groundbreaking solution boasting advanced subtitle workflow levels, including the ability to support universal format transcoding and all live content in real time.

SubtitleNext Central

In addition, Profuz Digital’s comprehensive business process and information management system LAPIS, will feature again this year. Web-based, it’s designed to efficiently centralise processes and data all under one roof. LAPIS automatically prepares, ingests, converts, encrypts, and watermarks materials used for localisation, translation, editing, dubbing, voice-over, subtitling, as well as literally everything related to data-processing, such as content and project/task management, user permissions and access rights, business process management, invoicing, and reporting, all together into one single environment, resulting in customers having more time to concentrate on creativity and their clients.
PBT EU’s cutting-edge media workflows will also be displayed to highlight how their solutions play a fundamental role in the creation of pioneering pipelines which are being used in real world environments such as Eastern Europe’s largest audio post-production specialists Doli Media Studio. The recent installation of PBT EU’s Executor™ Sync Master, along with LAPIS and SubtitleNext at Doli Media to power the creative sound production workflow across newly refurbished and upgraded facilities, is a testimony of PBT EU’s bespoke solutions at play, and how they work effectively and cost efficiently to simplify all processes in a complex environment. Visitors to the stand will be able to see the considerable benefits that these agile solutions deliver, including additional layers of security, transparency, and automation across studio networks that are required to adapt continuously to rapid growth and change.

 

Vladimir Stanic, GM of PBT EU

General Manager at PBT EU, Vladimir Stanic says, “We help organisations and industry professionals streamline the multifaceted challenges they face, using a single product or TK solution. Our primary focus at PBT EU is futureproof customer-driven product innovation, fast deployment, and dedicated support. We look forward to unveiling PBT EU’s dynamic solutions to a vibrant audience at the show again this year.”

 

Sales Director of PBTEU, Alexander Stoyanov concludes, “Visibility on our own stand again this year at IBC, gives us the opportunity to promote our unique and flexible solutions to a wider platform as we continue to develop a fresh approach to valued customers and partners. We’re eager to show IBC visitors, how our EXEcutor™ servers offer a compelling and complete solution to suit specific requirements, delivering a complete “TV Channel-in-a-Box” solution if required. This can be configured whereby the components can either be compiled from the PlayBox Technology Neo product suite or PBT EU’s own product portfolio which includes SubtitleNext, EVCP, LAPIS or any other products to create a custom-built solution to best suit individual requirements.”

EVCP Advanced Clip Trimmer

Manufactured and rigorously tested by PBT EU to meet industry standards, the product lines cater for all industries and organisations across the spectrum including broadcasters, content providers, telecoms, production, and post-production companies. Other PBT EU technology partners co-exhibiting at the booth this year include Bulgaria’s largest telecommunications specialists Vivacom, with further announcements to be made closer to the time.

 

Contact sales@pbteu.com to book a meeting at the booth and register for the show at www.ibc.org using IBC Customer Code 21658.   

Written by: Carole Cox, Radiance Communications – www.radiancepr.com for PBTEU

PLAYBOX TECHNOLOGY EU HITS THE ROAD WITH O-VIDEO

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PBTEU will be joining long trusted partner O-VIDEO for their summer two weeks roadshow in Romania . The tour has 6 stops in major cities, the first of which will be on June 14 in Bucharest. During the event specialists from different fields will be available to help you design the optimal workflow and choose the most efficient solutions for your specific needs.

 

PBTEU sales director Alexander Stoyanov will be attending the show and will be available for discussions and demonstrations of the latest achievements in our renowned product lines:

  • EXEcutor broadcast servers
  • EVCP management and monitoring toolkit
  • SubtitleNext subtitling and text services suite
  • And many more…

 

Catch up with Alexander and take the chance personally to try PBT EU technology at the following venues:

  • Bucuresti 14th of June | CINETic din Strada Tudor Arghezi Nr. 3B
  • Roman 16th of June | Hotel Roman Plaza din Bd. Roman-Musat Nr. 26
  • Brasov 19th of June | Bistro Ma Cocotte din Strada Nicopole Nr. 34A
  • Sebes 20th of June | Schneider Productions din Strada Dorin Pavel Nr. 30
  • Cluj 21th of June | Universitatea Babeş Bolyai din Strada Mihail Kogalniceanu Nr. 1
  • Oradea 22th of June | Cetate, in Piata Emanuil Gojdu Nr. 41

 

For more information and booking a meeting please contact us at sales (at) pbteu.com or fill the form below:

Contact us

Award-winning Teleport STN expands Channel Distribution Services with 100 EXEcutor™ Broadcast Servers from Playbox Technology EU

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Global teleport STN has further expanded its service capabilities using PlayBox Technology Europe’s (PBTEU) EXEcutor™ Broadcast Servers. STN provides secure and reliable end to end service distribution solutions for broadcast and media organisations offering solutions that allow its customers to expand their channels in whatever direction they choose, whether it be for an individual region or to build a global distribution network.

PBTEU‘s EXEcutor™ Broadcast Servers offer a highly robust and dependable backbone, able to deliver a complete “TV Channel-in-a-Box”, or be configured to offer any combination of component services, using world-renowned PlayBox Technology NEO software capable of delivering efficient, scalable, stable and flexible production pipelines.
STN’s CTO Tomasz Lovsin says, “Today’s channel-in-a-box solutions are as sophisticated as ever and offer a play-out facility with a myriad of elegant and simple solutions that ultimately serve the channel and enhance the viewer’s experience at the same time. Here at STN we want to offer our clients playout services that ensure quality, reliability and easy accessibility and this why we use PBTEU’s solutions.”

Tomasz expands on why he chose PBTEU’s technology, to advance operations at STN, “The ongoing technical development and excellent service support available from PBTEU are just two key drivers for our constant expansion of the systems. PBTEU playout solutions have also proven to be very popular with our clients as it not only meets their technical requirements which includes a variety of graphics, but it is also cost effective and user-friendly. It is for these reasons, in conjunction with STN’s secure service facility with 24/7 customer care, that as of today we have grown our PBTEU client base to 100 servers of which more than 50% are HD. With clients from all around the world and a growing daily interest in this system, we here at STN have no doubts that we will continue to build on our already impressive volume of channels using the current and technically evolving PBTEU solutions.”

Vladimir Stanic, General Manager at PBTEU says, “STN’s vast experience of the market and commitment has made them a trusted partner to hundreds of successful channels across the world. We value our long standing relationship with STN and are proud to support STN’s abilities to seamlessly accommodate demand for increasing channel turnaround or time-dependent projects. PBTEU along with STN’s cutting edge technology simplifies the most complex requirements for industry professionals.”

About STN
STN A LEADING GLOBAL TELEPORT, offers end to end service solutions for all your Broadcasting and Media requirements. Secure and reliable access to diverse distribution solutions allows your channel to grow in whatever direction you choose.  Whether the need is to reach an individual region or to build a global distribution network, STN’s cutting edge technology simplifies the most complex requirements.  With client requirements always at the forefront, STN can seamlessly accommodate demand for increasing channels turnaround or time-dependent project. Experience, knowledge and dedication to our business has made STN a trusted partner to hundreds of successful channels to date. Visit them at www.stn.eu

Award-winning Doli Media Studio embraces PBTEU’s LAPIS-SubtitleNext solution ramping up security and efficiency levels

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Doli Media Studio turns to PBTEU to transform the way they work by bringing processes into a single environment

Established audio post-production specialists Doli Media Studio have installed PlayBox Europe’s (PBTEU) LAPIS with SubtitleNext and EXEcutor Sync Master to power its creative sound production workflow across their newly refurbished and upgraded facilities. SubtitleNext is an advanced captioning and subtitling software platform and LAPIS is a powerful business process and information management system designed to efficiently centralise processes and data under one roof. The solutions currently being tested in a real environment, will provide Doli Media with an additional layer of security, transparency, and automation across the studio network as the company continues to grow.

Dolby Atmos Mixing and Colour Grading Stage

Dolby Atmos Mixing and Colour Grading Stage

Doli Media Studio has been specialising in bespoke music composition, voice-over recording, dubbing, creative sound design and mixing since 1992. The company was recently presented with an innovation award in November by Bulgaria’s president. Over the years sound engineers and producers have created audio for hundreds of radio, television, and cinema commercial and also produced soundtracks and recorded voices for movies, radio programmes and much more. The expansive premises include numerous sound stages, spacious dubbing and music suites including a state of the art Dolby Atmos Mixing Studio, 19 subtitling workstations, video editing and TV and cinema grading suites. The location also boasts an inviting garden and restaurant as well where clients are made to feel comfortable and welcome.

Vladimir Stanić, General Manager at PBTEU states, “PBTEU’s solution is designed to support Doli Media from the acquisition of the content phase right through the entire work cycle and provide additional layer of security. LAPIS, which is a web based system, automatically prepares, ingests, converts, encrypts and watermarks materials used by employees, freelancers and contractors for localisation, translation, editing, dubbing, voice-over, subtitling and so forth.” He adds, “Literally, everything related to data processing now conveniently falls under one roof – bringing content management, project/task management, user permissions/access rights, business process management, invoicing and reporting all together into a single environment to make life so much easier for Doli Media so they have more time to concentrate on their creativity and customers.”

Doli workflow Diag V3

Doli Media Studios Basic Workflow Diagram

Lyubomir Chochov, Operations Manager at Doli Media Studio says, “We have a great relationship with PBTEU and respect their expertise and level of commitment. They understand how crucial security is for our clients. PBTEU designed its system with advantages to ensure processes have increased visibility and transparency. It’s common for localisation studios to work with freelancers and part time contractors. So now with this set up, we only have to arrange temporary access for converted, encrypted, watermarked videos and only for the time when the task is being worked on, giving us additional protection.” Adding, “The design and philosophy behind PBTEU’s software and implementation model gives us the freedom and flexibility needed for the dynamic of our business. They are easy to install and saves us time and money. They are also easily integrated with professional audio tools through LTC or MIDI TC and there’s no need for us to have to download and transcode web or DRM protected videos. We are proud of how we adopt the latest technology and very excited how PBTEU is transforming the way we work to be even more efficient.”

 

About Doli Media Studio – visit them at http://www.dolimediastudio.com/

Written by: Carole Cox, Radiance Communications – www.radiancepr.com for PBTEU

SubtitleNext enables support for all Content and Live Video

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PBT EU keeps pace of the growing “Evolution in Subtitling” by further accelerating SubtitleNext’s performance and accuracy to empower users

SubtitleNext Trial Download

With a finger on the industry’s pulse, PBT EU extends its advanced captioning software SubtitleNext with additional features and applications that provide subtitle editors and content owners with cost-effective benefits by delivering uncompromising speed and precision. SubtitleNext has been further refined to cater for the relentless upsurge of online content such as live news streaming, YouTube videos and other OTT services to benefit and support professionals.

SubtitleNext Youtube

PBT EU’s exciting new developments in SubtitleNext have arisen in response to the ongoing rapid growth of content across multiple platforms and the industry crying out for prompt advances in technology that can keep up. These latest upgrade additions ensures that the constant demand for extremely swift titling services is met, at affordable rates.

 

SubtitleNext is revolutionary and dramatically improves pace and productivity, simplifying processes throughout the entire work cycle. The application is suitable for newcomers and industry professionals in highly demanding positions. With a 25-year legacy, it supports historic and existing subtitling and media protocols, standards, and formats, and is flexible enough to easily be extended with new options. The product line also includes several software licensing levels and options, ranging from entry level SubtitleNext Novice, right up to SubtitleNext Expert.

 

Key enhancements in SubtitleNext offer users full support for virtually all known forms of content and live video. This includes direct access of online video content which is both unprotected and DRM-controlled, for existing and private schemes, apart from downloaded or preprocessed material. Live analogue, SDI and various forms of streamed video have also been upgraded to enable lightning-fast performance with accuracy.

SubtitleNext Facebook

Other new features include multiple Region definitions (display regions), which can be used for various purposes with corresponding subtitle assignments, such as subtitle positioning and groupings, which provides for simultaneous multiregional displays. SubtitleNext’s latest version also embraces SMPTE – TT standards and burns to new video formats such as h264 and h265, supports 3D subtitles and giant formats and resolutions from 4K, 8K, 16K and beyond. It can air various graphics, as well as text based outputs and standards, while also supporting uncompressed graphics, and much more. A trial of SubtitleNext can be downloaded here.

 

Kamen Ferdinandov, CTO of PBT EU

Kamen Ferdinandov, CTO of PBT EU

Kamen Ferdinandov, CTO of PBT EU states, “The latest improvements and add-ons allows multiple workflow combinations for direct integration with different collaboration and media asset management systems, private and public media stores, various channel origination and retransmission solutions such as traditional broadcast, IP, WEB TV and so forth. This way, we can offer users a hybrid model which combines the benefits of both desktop and web solutions.”
The growing evolution in subtitling, – from the move to HD; the ongoing need for improved subtitle presentation; the introduction of file-based production workflows, to the inescapable convergence with web and online data, – effectively propelled PBT EU to develop SubtitleNext in the first place to provide an adaptable solution to meet varying customer requirements in a fluctuating and often disruptive environment.

 

Subtitles are effectively highly profitable timed text, metadata, transcripts and metatools, and PBT EU regards the enormous value and flexibility that high-quality toolsets deliver. SubtitleNext can also be used to play a vital role, for example, in improving speech recognition and literacy, aiding communication, providing language learning support and live remote captioning, help the deaf and hard of hearing – the advantages are limitless and benefit many other industries too. Accurate timed text used online can also help power searches, target advertising, increase search traffic, page views, search rank and engagement and therefore increase awareness and attract new business.

 

The PBT EU development team never stands still. PBT EU continues to shape and develop its growing and maturing SubtitleNext product line into an increasingly versatile solution designed to adapt to any organisation. Real-time subtitling of live TV shows and outdoor events is now a reality in SubtitleNext. With the progression of pecifically designed voice recognition packages, SubtitleNext is making the future of live subtitling a truly captivating experience. A trial of SubtitleNext can be downloaded here.

Written by: Carole Cox, Radiance Communications – www.radiancepr.com for PBTEU

Interview with PBT EU’s Sales Director Alexander Stoyanov

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Turnkey Vs Software / Hardware only Solutions

Alexander Stoyanov, Sales Director and Managing Partner

Alexander Stoyanov, Sales Director and Managing Partner

Q. Describe a recent challenge a customer brought to you to solve?

A. A customer from the “dark” software-only era once approached us with a limited budget but a great desire to upgrade to HD. This is a typical migration case that we face most of the time, where people think that with minimum SW update investments and armed with a “powerful PC”, they can achieve a major technological leap with immediate effect. This is simply not the case.

 

Q. What was your solution and why?
A. As it was a tender, there was very little explanation required. Directly and with no further discussion the customer was more than happy to go with our certified TK hardware model, which was a deal that exceeded the client’s expectations as no compromises on quality and efficiency were made. We did have to compromise on the commercial side though, although we considered it an investment as it created a loyal customer. This example proves that it is possible to ensure that TK is kept within a reasonable OPEX.

 

Q. Did the customer adopt the approach straight away?
A. Reaching an acceptable price level certainly helped. In cases like this though, the crucial factor is who the final decision maker is – the technical or financial manager? We face challenging times in the industry as a whole, with declining linear TV revenues, and therefore we are seeing more and more decision power departing from engineering to the finance people are responsible for the budgets behind the projects.

 

Q. What happened next, what was the outcome?
A. Usually not all endeavours in which compromises are involved are a pleasure cruise. When a client stuck in a rut and trapped in technological restraints over a long period of time gets his hands on a new piece of technology – naturally wanting to push it to the maximum limit. In many cases this is either not possible or at least, far from wise. The moral of the story is – to be honest with yourself and what you want. Translate it clearly to your provider and set realistic expectations of what you get for your money. And if you want more – be sure that the solution is futureproof and ready for the next purchase. These are the milestones we intend to set with our customers and resellers, and our intention is to design PBT EU solutions accordingly within these parameters.

 

Q. What does your full TK solution entail?
A. An analogy was once made that “a manufacturer of metals can’t teach you how to drive the car you just made out of their metal.” With this in mind, PBT EU TK solutions are not just made up of powerful software shoved onto a COTS hardware platform. People rarely give credit to the immense R&D work, integration adoption, countless hours of testing and compliance verification operations that go on behind the scenes. The entire process involves a great number of different manufacturers and technological providers, which results in a complete product designed to be at the very heart of a TV station.

Often operators are not aware that the most critical period for them falls in the first few months after implementing the solution, where aftersales support, training, consulting and “handholding” can make the difference between a vital installation and an epic failure. Added value throughout the lifecycle of the “project-deal-implementation-use-maintenance” in the TK model is incomparable to any other approach. Hidden costs of the alternative approaches, especially in means of time and know-how, are highly underestimated, especially if people are accustomed to look no further than the initial investment amount. Yet this initial cost made at the outset, bring rewards and can later deliver return midterm and at the same time, it helps us as a manufacturer improve our products as we receive feedback and are continuously improving, which we consider a win-win symbiosis.